Blair consults for governments, universities, hospitals, corporations and non-profits to evolve their understanding of science advocacy. Whether through writing or workshops, Blair uses his knowledge, training and experiences to help organizations reach new heights.
C-Suite Solutions for Hospitals, Universities, Corporations and NFPs:
Storytelling Workshop: How to Go Viral
Duration: 4 hours
What makes a great story? Develop stories to communicate any story your organization has to tell:
- corporate transitions to your employees
- value propositions to your customers
- organizational principles to anyone
- innovations and social responsibility to the press
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Rethinking Media Relations Workshop: Propaganda is not publishable
Duration: 7 hours
Learn the real difference between public relations and journalism to crack the code of newsworthiness. Learn how to:
- identify stories that are worthy of earned media
- write compelling press releases that will get picked up
- craft owned and bought media messages for maximum resonance
Keynote: Cut the Bullsh*t and tell me what you really mean.
Duration: variable
Human beings know a good story when they see one. So what’s holding us back from telling good stories? In this funny-yet-actionable conversation, Blair breaks down how risk-adverse corporations miss out on opportunities to engage and inspire, and provides a prescription to get out in front and tell great stories boldly.